“No Sweat” by Michelle Segar, PhD, MPH motivation scientist and author of critically acclaimed “No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness”(AMACOM 2015), is Director of the Sport, Health, and Activity Research and Policy Center (SHARP) at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. No Sweat was chosen as the #1 book in Diet/Exercise in 2015 by the USA Best Book Awards, and when released, it achieved the #1 selling Exercise & Fitness book on Amazon.
Michelle’s 360-degree perspective is informed by more than two decades of award-winning research, individual fitness and self-care coaching, and consulting, uniquely positioning her to help organizations understand and leverage the emotional drivers and internal rewards of consumers’ decisions that lead to well-being and health
If you’re still struggling with making the lifestyle changes necessary to look great and feel great, be healthy and get your confidence and control back, you’re not alone AND you are alone. Navigating the emotional drivers and internal rewards systems Michelle Segar teaches doesn’t happen in a vacuum.